1. Are you visible on the web?
Enter the name of your company in the search engine and see what people write about it. Maybe some information is already out of date? Correct it.
Many companies do not care about updating the data. The potential of the internet is that information once entered stays there, even if the brand ceases to exist. It is worth checking every now and then what the internet “says” about our brand by entering the appropriate phrases in the search engine. Try to find out something about your brand through Google’s eyes. Enter phrases such as: [company name] opinions, [company name] tests, [company name] details, [company name] contact. Certainly you will find a lot of websites and sites that you didn’t even know about, and which give information about your products or brand.
2. Does the world know about your latest product?
Check where information appeared after the last release of your product. Are they only on your pages, or maybe some media wrote about it?
Publishing information about your latest product on the company’s website is not everything. Although your brand is known and people are always looking for new versions, this may be enough, but if you reach new audiences and want to sell more products, you should make sure that the media is writing about your product. Do you know the portals and media in your industry or are these media interested in your topic? Consider whether you have a database where you can send information along with consent to the use of materials and publication by journalists. Only multichannel activities carried out systematically bring positive results.
3. Has your product been tested?
Check if your product has been tested by an independent person or tester. An independent test allows you to check whether your product meets expectations.
Clients are less likely to trust and believe in advertising. Trust in the product is enhanced by the opinion of friends or other people on the Internet who had the opportunity to test the product. Popularization of blogs and thematic websites has meant that they are often the basis of purchase decisions and are most often accurate. This is because the product has already been checked and reviewed by someone. It has been presented in a reliable way, customers can read about possible disadvantages, inconveniences or advantages that you can really feel only during use. It’s important to ensure that the product you sell has already had its reviews on the web. In addition, it is an excellent test for the product itself. It happened not once that the editor detected a bug or other defect before the product permanently appeared in the users’ houses. Communication with the tester and quick reaction of the manufacturer/distributor allows to protect the brand from the flood of subsequent bad reviews.
4. Do you talk to people by social media?
People are increasingly using social media as the first source of contact with the brand. Find out how communication and accessibility for people with questions looks like.
It is rare today for the customer to call the company helpline. The intrusive telemarketers and the long waiting time for each connection with the consultants have taught us the hate of calling. Currently, most people who have inquiries about the company are looking for it in social media. There, they count on a contact with a specific person who will help and talk. Check how it looks in the case of your brand. Do you have accounts on social media? Are they regularly visited and updated? Is there a dedicated person who answers questions?
By studying the above issues, you can answer the question: How your brand is prepared for the forthcoming fourth quarter and now you can think about whether you need to improve something.